COPENHAGEN PRIDE: THE WORLD’S FIRST GENDERLESS VOICE
For Copenhagen Pride, Virtue/VICE Nordic developed Q, the world’s first genderless voice.

Technology companies often choose to gender technology believing it will make people more comfortable adopting it. Unfortunately, this reinforces a binary perception of gender, and perpetuates stereotypes that many have fought hard to dispel. As society continues to break down the gender binary, recognizing those who neither identify as male nor female, the technology we create should follow. Q was born with the hope of ending gender bias in AI assistants.

Several media outlets including The New York Times, Wired, and NPR covered Q, The Genderless Voice.

Role: Creative

Link: Q, The Genderless Voice

Awards:
9 x Cannes Lions (4 bronze *including glass, 5 shortlists *including innovation)
5 x D&AD (1 yellow, 2 woods, 2 shortlists)
2 x Lovies (2 silver)
5 x The One Show (4 shortlists, 1 merit)
2 x Creative Circle (2 silvers)
1 x Beazley Designs of the Year Award (shortlist)
1 x Eurobest (shortlist)
1 x Fast Company’s Best Interactive Designs of the Year
1 x Danish Digital Award (gold)

Museum exhibitions:
Beazley Designs of the Year
Design Museum (London)

Designs for Different Futures
Q, the Genderless Voice, is the official narrator of the new Designs for Different Futures exhibit. The exhibit explores the challenges and opportunities that humans may face in the years and centuries ahead, while raising many questions about what technologies may hold for intimacy, identity, and citizenship.

Philadelphia Museum of Art
Walker Art Center (Minneapolis)
Art Institute of Chicago